Other Social Ventures
These other impact investments may include, but are not limited to, investments in health care, agriculture, housing, clean water, renewable energy, and technology initiatives. These businesses have at their core a dedication to those living in poverty, enabling them to be consumers and producers through critical products and services. With four billion people as the target market, other social ventures service the BOP taping into the fastest growing new market opportunity and offering the possibility to fight poverty with profitability.
Several examples of other social ventures are documented in the recent book Fortune At The Bottom Of The Pyramid: Eradicating Poverty Through Profits, Enabling Dignity and Choice Through Markets, by C.K. Prahalad. Citing several bottom of the pyramid success stories, Prahalad documents significant for-profit ventures that have promoted higher standards of living and contributed toward global economic development. Notable examples include CEMEX® affordable housing developments in Latin America, information technology and mobile phone networks in India and Kenya, Aravind and other eye care opportunities in South East Asia, and the Groupe Danone® fortified yogurt initiative in Africa.
Creation Investments is active in evaluating and pursuing investments in the Other Social Venture space as a means of achieving superior financial and social returns on investment.